Best of EmailBest of Email

From: Starbucks

Subject: Tomorrow we mod for free ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ

Preview text: Your next Free Mod Monday is 10/5!

Starbucks Rewards header shows Redeemable Stars and Gold status. Headline "Free Mod Monday" sits over an animation of three drinks, each cup handwritten with "10/5." Body text reads "Happy (almost) Free Mod Monday. Pick your handcrafted drink, add your customization and apply the coupon at checkout." Four drink cards follow, each with a photo, drink name, a customization like "+1 Pump Brown Sugar Syrup," and a "Try it tomorrow" button. A redeem guide explains app and in-person steps. Footer has "GO TO APP," "ORDER NOW," "EARN & REDEEM," "MY BENEFITS" buttons, social icons, and legal text.

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Published

B+Grade B+. Strong.

88/1004/5 Best of Email

A free perk you can't miss

This one earns its place in the inbox, and nothing is working against it.

  • Sender scored 100 out of 100
  • Trust & compliance scored 100 out of 100
  • Images scored 98 out of 100

A hero animation marks each cup "10/5" in Sharpie, real Gold status and Star balance make it feel personal, and four named drink customizations turn the offer into ready-made orders.

Editorโ€™s note

Why itโ€™s the Best of Email

  1. Subject line scored 88 out of 100

    A subject line that fits on a phone and still lands the joke

    At 28 characters, "Tomorrow we mod for free ๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ" shows whole in the inbox list on both mobile and desktop.

  2. Copy scored 94 out of 100

    Leads with the free drink, not the setup

    Free Mod Monday and the offer come right at the top, so skimmers still get it.

  3. Accessibility scored 88 out of 100

    Easy to skim, easy to say yes to

    Short sentences and everyday words make the offer simple without dumbing it down.

  4. Trust & compliance scored 100 out of 100

    Unsubscribe that takes one click, not a hunt

    List-Unsubscribe plus List-Unsubscribe-Post: One-Click, exactly what Gmail and Yahoo require for bulk senders.

Grade breakdownHow this email scored across the 12 categories. Its 3 strongest are highlighted; hover a category for what it measures.Show
  • 88 out of 100
  • 76 out of 100
  • 100 out of 100
  • 94 out of 100
  • 86 out of 100
  • 80 out of 100
  • 88 out of 100
  • 98 out of 100
  • 88 out of 100
  • 76 out of 100
  • 100 out of 100
  • 78 out of 100

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