From: High West
Subject: 🥃NEW Barrel Select Release - Tomorrow
Preview text: Campfire Finished in an Oloroso Sherry Barrel
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88/1004/5 Best of Email
Strong send
Earns its place in the inbox, and the notes below say how.
- Sender scored 100 out of 100
- Trust & compliance scored 100 out of 100
- Preview text scored 98 out of 100
Announcing a one-barrel Campfire whiskey finish to High West fans, the email leads with the release date and barrel number, then backs it up with tasting notes specific enough to taste: bacon-wrapped figs, sweet cornbread drizzled with molasses syrup. When you've only got one barrel, let the tasting notes sell it and save the logistics for last.
Published
88/1004/5 Best of Email
Strong send
Earns its place in the inbox, and the notes below say how.
- Sender scored 100 out of 100
- Trust & compliance scored 100 out of 100
- Preview text scored 98 out of 100
Announcing a one-barrel Campfire whiskey finish to High West fans, the email leads with the release date and barrel number, then backs it up with tasting notes specific enough to taste: bacon-wrapped figs, sweet cornbread drizzled with molasses syrup. When you've only got one barrel, let the tasting notes sell it and save the logistics for last.
Why it’s the Best of Email
- Images scored 97 out of 100
Every image has something to say
All of the email's images carry alt text, so it still reads fine with images off or with a screen reader.
- Images scored 97 out of 100
High quality images carries the message, and a safety net catches the rest
The offer lives mostly in the artwork, just 18 words of live copy, but alt text and text links make sure the message still comes through with images off.
- Trust & compliance scored 100 out of 100
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