From: Milk Bar
Subject: Your inbox just got sweeter 🎂
Preview text: Get your code for $15 off inside
Scroll to read the whole email.
Full sizePublished
87/1004/5 Best of Email
A warm welcome backed by famous fans
Milk Bar pairs a friendly headline with quotes from Bon Appétit and Taylor Swift, then guides new subscribers through its desserts with a clear button under each one.
Welcoming a new subscriber with a code before they've tasted anything, Milk Bar opens with a warm headline, backs the WELCOME15 offer with quotes from Bon Appétit and Taylor Swift, then tours the cake, pie, cookie tin and sampler with one photo and one benefit line each. Trust first, then a guided lineup, is the move to borrow when asking someone to spend sight unseen.
Why we ❤️ this email
- CTA scored 96 out of 100
The order button shows up fast
ORDER DESSERTS appears just 32% of the way down, so readers aren't hunting for a way to shop.
- Images scored 87 out of 100
Alt text on every image
It keeps the email friendly for images-off inboxes and screen readers.
- Copy scored 82 out of 100
Social proof backs up the desserts
A Bon Appetit mention, a Taylor Swift quote, and thousands of five-star ratings make them easy to believe in.
- Layout scored 97 out of 100
A lean 45 KB email
Small enough to load fast and dodge Gmail's dreaded [Message clipped] cutoff.
- Purpose fit scored 76 out of 100
The welcome offer is right there
The $15 off code people signed up for shows up immediately, no digging required.
Published
87/1004/5 Best of Email
A warm welcome backed by famous fans
Milk Bar pairs a friendly headline with quotes from Bon Appétit and Taylor Swift, then guides new subscribers through its desserts with a clear button under each one.
Welcoming a new subscriber with a code before they've tasted anything, Milk Bar opens with a warm headline, backs the WELCOME15 offer with quotes from Bon Appétit and Taylor Swift, then tours the cake, pie, cookie tin and sampler with one photo and one benefit line each. Trust first, then a guided lineup, is the move to borrow when asking someone to spend sight unseen.
Why we ❤️ this email
- CTA scored 96 out of 100
The order button shows up fast
ORDER DESSERTS appears just 32% of the way down, so readers aren't hunting for a way to shop.
- Images scored 87 out of 100
Alt text on every image
It keeps the email friendly for images-off inboxes and screen readers.
- Copy scored 82 out of 100
Social proof backs up the desserts
A Bon Appetit mention, a Taylor Swift quote, and thousands of five-star ratings make them easy to believe in.
- Layout scored 97 out of 100
A lean 45 KB email
Small enough to load fast and dodge Gmail's dreaded [Message clipped] cutoff.
- Purpose fit scored 76 out of 100
The welcome offer is right there
The $15 off code people signed up for shows up immediately, no digging required.
Grade breakdownHow this email scored across the 12 categories. The 3 strongest are highlighted; hover or tap a category for what it measures.
Inbox
- 99 out of 100
- 79 out of 100
- 83 out of 100
- 87 out of 100
- 100 out of 100
Message
- 82 out of 100
- 96 out of 100
- 45 out of 100
- 76 out of 100
Design
- 97 out of 100
- 87 out of 100
- 85 out of 100
