From: Milk Bar
Subject: “Wait, you deliver whole cakes?!”
Preview text: Yep! And your first bite is going to be SO good.
Scroll to read the whole email.
Full sizePublished
86/1004/5 Best of Email
A shipping doubt answered before the ask
Milk Bar's subject line names the skepticism around shipping whole cakes, then the body and Christina Tosi's own photo resolve it before the button ever asks for the order.
New subscribers don't know where to start, so Milk Bar hands them Christina Tosi's own favorites: pie, cake, cookie tin, done. The $15 code sits right above one clear button.
Why this email made the gallery
- Trust & compliance scored 100 out of 100
One-click unsubscribe
It has List-Unsubscribe plus List-Unsubscribe-Post: One-Click, exactly what Gmail and Yahoo require for bulk senders.
- CTA scored 89 out of 100
CTA appears early
The first CTA shows up just 23% of the way down, so readers can order desserts without much scrolling.
- Images scored 87 out of 100
Close crops that show texture
Sprinkles on the cookie and the layers of the cake photo make the desserts look worth the click.
- Images scored 87 out of 100
Every image has alt text
Images-off and screen-reader friendly, so the message still comes through no matter how the email is viewed.
- Layout scored 97 out of 100
Columns stack on a phone
Media queries switch the layout to full width on a small screen, so blocks reflow into one column instead of shrinking to pinch and zoom.
Published
86/1004/5 Best of Email
A shipping doubt answered before the ask
Milk Bar's subject line names the skepticism around shipping whole cakes, then the body and Christina Tosi's own photo resolve it before the button ever asks for the order.
New subscribers don't know where to start, so Milk Bar hands them Christina Tosi's own favorites: pie, cake, cookie tin, done. The $15 code sits right above one clear button.
Why this email made the gallery
- Trust & compliance scored 100 out of 100
One-click unsubscribe
It has List-Unsubscribe plus List-Unsubscribe-Post: One-Click, exactly what Gmail and Yahoo require for bulk senders.
- CTA scored 89 out of 100
CTA appears early
The first CTA shows up just 23% of the way down, so readers can order desserts without much scrolling.
- Images scored 87 out of 100
Close crops that show texture
Sprinkles on the cookie and the layers of the cake photo make the desserts look worth the click.
- Images scored 87 out of 100
Every image has alt text
Images-off and screen-reader friendly, so the message still comes through no matter how the email is viewed.
- Layout scored 97 out of 100
Columns stack on a phone
Media queries switch the layout to full width on a small screen, so blocks reflow into one column instead of shrinking to pinch and zoom.
Grade breakdownHow this email scored across the 12 categories. The 3 strongest are highlighted; hover or tap a category for what it measures.
Inbox
- 99 out of 100
- 81 out of 100
- 81 out of 100
- 88 out of 100
- 100 out of 100
Message
- 79 out of 100
- 89 out of 100
- 32 out of 100
- 85 out of 100
Design
- 97 out of 100
- 87 out of 100
- 76 out of 100
