From: Pura
Subject: New offer unlocked: 20% off!
Preview text: Use it before it's gone!
Scroll to read the whole email.
Full sizePublished
90/1005/5 Best of Email
A phone-friendly layout meets an "upgraded" welcome offer
Pura’s single-column layout reads comfortably on any phone, with a healthy balance of images and live text that keeps the offer clear even with images off.
Why we ❤️ this email
- Subject line scored 95 out of 100
Subject line length is perfect
Just enough characters (28) to arrive whole in the inbox list on a phone as well as a desktop.
- Layout scored 97 out of 100
Easy to read on a mobile device
Most emails are opened on phones, and stacked single columns stay readable without pinching or zooming, which keeps taps and clicks easy.
- Images scored 97 out of 100
Each image has alt-text
Alt-text keeps emails understandable when images are blocked, helps screen reader users, and preserves your message and CTAs.
- Trust & compliance scored 100 out of 100
One-click unsubscribe
It’s required by Gmail and Yahoo for bulk senders, and it cuts spam complaints, protecting your sender reputation and inbox placement.
Published
90/1005/5 Best of Email
A phone-friendly layout meets an "upgraded" welcome offer
Pura’s single-column layout reads comfortably on any phone, with a healthy balance of images and live text that keeps the offer clear even with images off.
Why we ❤️ this email
- Subject line scored 95 out of 100
Subject line length is perfect
Just enough characters (28) to arrive whole in the inbox list on a phone as well as a desktop.
- Layout scored 97 out of 100
Easy to read on a mobile device
Most emails are opened on phones, and stacked single columns stay readable without pinching or zooming, which keeps taps and clicks easy.
- Images scored 97 out of 100
Each image has alt-text
Alt-text keeps emails understandable when images are blocked, helps screen reader users, and preserves your message and CTAs.
- Trust & compliance scored 100 out of 100
One-click unsubscribe
It’s required by Gmail and Yahoo for bulk senders, and it cuts spam complaints, protecting your sender reputation and inbox placement.
Grade breakdownHow this email scored across the 12 categories. The 3 strongest are highlighted; hover or tap a category for what it measures.
Inbox
- 99 out of 100
- 95 out of 100
- 68 out of 100
- 95 out of 100
- 100 out of 100
Message
- 87 out of 100
- 79 out of 100
- 68 out of 100
- 80 out of 100
Design
- 97 out of 100
- 97 out of 100
- 96 out of 100
