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From: Bombas

Subject: All New Sunday Slipper Colors

Preview text: And a Plush Sunday restock too.

Bombas logo with Women, Men, Kids links. Hero shows a leg in a maroon slipper over "New Colors + Plush Restock, What's New With Sunday Slippers?" Copy reads "So glad you asked, the cozy best seller just got new colors, plus the Sunday Plush is back in stock." Image of feet in plaid, pink, brown slippers labeled "Sunday Slipper: Sherpa inside and out, with a multi-layered cushion footbed," with Shop Women and Shop Men buttons. Image of berry and cream slippers labeled "Sunday Plush: Ultra-fluffy and super cushy, these sold out fast last year," with Shop Berry and Shop Cream buttons. Image of scattered slippers labeled "Cloud-Like Cush: Sink into layers of memory foam and EVA, plus a sturdy rubber outsole," with "So Fluffin' Cozy" and Shop Women, Shop Men buttons. Trust badges read "One Purchased One Donated" and "100% Happiness Guaranteed." Footer has texting signup, help center, social icons, address, and a B Corporation badge.

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Published

B+Grade B+. Strong.

88/1004/5 Best of Email

A question, answered in order

This one earns its place in the inbox, and nothing is working against it.

  • Sender scored 100 out of 100
  • Trust & compliance scored 100 out of 100
  • Subject line scored 96 out of 100

Bombas tells slipper fans what's new with two updates at once: fresh Sunday Slipper colors and a restocked Sunday Plush, opening with "So glad you asked" like a reply to a real question. Each section then answers in turn, new colors, the restock, the cushioning underneath. Lead with the question your customer is already asking, then let the product details answer it one at a time.

Editor’s note

Why it’s the Best of Email

  1. Images scored 87 out of 100

    Every image has something to say

    All the slipper and icon images carry alt text, so the email still makes sense with images off or with a screen reader.

  2. Copy scored 91 out of 100

    Talks to the reader, not about the brand

    The copy skips the 'we' talk entirely and keeps the focus on you, like 'So glad you asked' and 'Shop Women'.

  3. Accessibility scored 94 out of 100

    Linked images that tell you where they lead

    Every clickable image either has alt text or sits next to live text like 'Shop Women' or 'Shop Berry', so a screen reader always knows the destination.

  4. Layout scored 96 out of 100

    A quick, phone-friendly read

    At about 30 words, the copy comfortably clears the under-300-word range that reads easily on a phone.

Grade breakdownHow this email scored across the 12 categories. Its 3 strongest are highlighted; hover a category for what it measures.Show
  • 96 out of 100
  • 76 out of 100
  • 100 out of 100
  • 91 out of 100
  • 91 out of 100
  • 30 out of 100
  • 96 out of 100
  • 87 out of 100
  • 94 out of 100
  • 89 out of 100
  • 100 out of 100
  • 65 out of 100

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