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From: Hydro Flask

Subject: A bold new take on Daydream

Preview text: Same playful Daydream design, now in black

Hydro Flask logo at top. Hero on dark gray with colorful smiley doodle shapes reads "LIMITED EDITION, Bold dreams come alive. Playful Daydream design, now in a bold new black" above a button "Shop Daydream Collection," beside two black bottles with colorful smiley patterns. A "Why it's loved" section shows a black 12 oz bottle with a five-star review from Sabrina K. calling it easy to take apart and clean. A lifestyle photo shows a child biking with a Daydream bottle attached, reading "Made for daydreamers" above a button "Explore Daydream." A product lineup shows cream and black bottles plus a matching lunch bag, with copy "Mix, match, daydream" above a button "Shop Daydream Collection." Footer includes the tagline "We Make It. You Own It," social icons, and Hydro Flask's Bend, Oregon address.

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Published

A-Grade A-. Excellent.

90/1005/5 Best of Email

Inbox royalty

A subject and preview that split the job, then a parent's review that makes the case before the ask does.

  • Trust & compliance scored 100 out of 100
  • Sender scored 99 out of 100
  • Deliverability scored 99 out of 100

Hydro Flask announces a new black colorway of its kids' Daydream line to shoppers who already know the pattern. The subject names the collection, the preview adds the actual news, and a parent's review about easy cleanup does the convincing before the lifestyle shot seals the mood. Split the job between subject and preview instead of repeating yourself.

Editor’s note

Why it’s the Best of Email

  1. CTA scored 91 out of 100

    A button that tells you exactly where you're headed

    The CTA reads "Shop Daydream Collection," not just "Shop Now."

  2. Subject line scored 96 out of 100

    A subject line built for a phone screen

    At 27 characters, "A bold new take on Daydream" shows up whole in the inbox list on mobile and desktop alike.

  3. Accessibility scored 89 out of 100

    Every word holds its own against the background

    All 13 text elements checked for contrast against their background.

  4. Trust & compliance scored 100 out of 100

    Unsubscribing takes exactly one click

    List-Unsubscribe and List-Unsubscribe-Post: One-Click headers are both in place, meeting Gmail and Yahoo's bulk sender requirements.

  5. Images scored 87 out of 100

    Every image has something to say

    All images carry alt text, so the email still works with images off or with a screen reader.

Grade breakdownHow this email scored across the 12 categories. Its 3 strongest are highlighted; hover a category for what it measures.Show
  • 96 out of 100
  • 98 out of 100
  • 99 out of 100
  • 91 out of 100
  • 91 out of 100
  • 32 out of 100
  • 96 out of 100
  • 87 out of 100
  • 89 out of 100
  • 99 out of 100
  • 100 out of 100
  • 65 out of 100

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