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From: Lola Blankets

Subject: Our $2.5M Donation To The Huntsman Cancer Institute

Preview text: In honor of Amy Higham, our "Lola," for Breast Cancer Awareness Month

Lola Blankets logo with nav for Blankets, Pillows, Pets. Headline "Built On Legacy And Love" with code BCA35 for 35% off. A black-and-white video still of young Tommy and Will with their mother. Story text on Amy Higham, "our Lola," and the $2.5M donation to Huntsman Cancer Institute. Pink Tie Dye and Pink Weighted blanket product shots, each with Shop Now. More sections for Pink Check, Rosewater, Huntsman Collection, Original Lola, Pet Collection, Pillows, Best Sellers, Weighted Blankets, and New Arrivals, each with its own Shop Now button.

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Published

B+Grade B+. Strong.

89/1004/5 Best of Email

A cause told like a memory

Amy Higham's story leads, the Huntsman donation backs it up, and the pink blankets give shoppers a clear way to join in.

  • Editor’s Pick
  • Trust & compliance scored 100 out of 100
  • Sender scored 99 out of 100
  • Preview text scored 98 out of 100

Lola Blankets tells shoppers why pink matters this October 🩷🎗️ Lola's heartwarming story leads straight into a $2.5 million Huntsman Cancer Institute donation, then into Pink Tie Dye and Pink Weighted blankets where 100% of sales fund the cause.

Editor’s note

Why it’s the Best of Email

  1. Copy scored 88 out of 100

    A message that comes straight from the heart

    The email honors Amy Higham, "our Lola," and shares the $2.5M donation to the Huntsman Cancer Institute with real warmth.

  2. Images scored 97 out of 100

    Every image has something to say

    Alt text is in place on all images, so the story still comes through with images off or a screen reader on.

  3. Layout scored 97 out of 100

    Light enough to land clean

    The email comes in at 58 KB, well under the size where Gmail starts clipping messages.

  4. Trust & compliance scored 100 out of 100

    Unsubscribing takes exactly one click

    The header includes List-Unsubscribe plus List-Unsubscribe-Post: One-Click, meeting what Gmail and Yahoo require for bulk senders.

Grade breakdownHow this email scored across the 12 categories. Its 3 strongest are highlighted; hover a category for what it measures.Show
  • 86 out of 100
  • 98 out of 100
  • 99 out of 100
  • 88 out of 100
  • 94 out of 100
  • 40 out of 100
  • 97 out of 100
  • 97 out of 100
  • 71 out of 100
  • 82 out of 100
  • 100 out of 100
  • 85 out of 100

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