From: Patagonia
Subject: Welcome to Patagonia emails
Preview text: We’re more than an outdoor clothing company.
Scroll to read the whole email.
Full sizePublished
84/1004/5 Best of Email
A welcome with something to say
The big things are right, and nothing below is working against it.
- Sender scored 100 out of 100
- Trust & compliance scored 100 out of 100
- Images scored 98 out of 100
Welcoming new subscribers, Patagonia skips the discount code and leads with sunset surf vans and hikers buried in trail maps, then states its mission plainly: "Patagonia is in business to save our home planet." It closes on "Earth is now our only shareholder," a line no other outdoor brand could borrow. A welcome email can sell a worldview before it sells a jacket.
Published
84/1004/5 Best of Email
A welcome with something to say
The big things are right, and nothing below is working against it.
- Sender scored 100 out of 100
- Trust & compliance scored 100 out of 100
- Images scored 98 out of 100
Welcoming new subscribers, Patagonia skips the discount code and leads with sunset surf vans and hikers buried in trail maps, then states its mission plainly: "Patagonia is in business to save our home planet." It closes on "Earth is now our only shareholder," a line no other outdoor brand could borrow. A welcome email can sell a worldview before it sells a jacket.
Why it’s the Best of Email
- Layout scored 96 out of 100
A good length (164 words)
For a promotional email, under 300 words is the range that reads comfortably on a phone. This one sits inside it.
- Images scored 98 out of 100
Every image has alt text
Images-off and screen-reader friendly.
- Images scored 98 out of 100
About 71% images by area (estimated)
Healthy balance of images and live text.
Hydro Flask