From: Fender
Subject: Welcome to Fender
Preview text: Get first access to new releases, exclusive offers and breaking Fender news.
Scroll to read the whole email.
Full sizePublished
87/1004/5 Best of Email
A welcome that learns as it greets
This one earns its place in the inbox, and nothing is working against it.
- Sender scored 100 out of 100
- Trust & compliance scored 100 out of 100
- Layout scored 98 out of 100
A teal-Strat hero image signals the brand instantly, one tight story line earns its space, and a choose your own adventure path screams is easy and expected.
Published
87/1004/5 Best of Email
A welcome that learns as it greets
This one earns its place in the inbox, and nothing is working against it.
- Sender scored 100 out of 100
- Trust & compliance scored 100 out of 100
- Layout scored 98 out of 100
A teal-Strat hero image signals the brand instantly, one tight story line earns its space, and a choose your own adventure path screams is easy and expected.
Why it’s the Best of Email
- Layout scored 98 out of 100
Short and sweet, exactly as long as it needs to be
The welcome copy runs about 43 words, well inside the under 300 word range that reads comfortably on a phone.
- Layout scored 98 out of 100
Stacked for nice mobile and desktop views
Media queries switch the layout to full width on small screens, so the side by side gear blocks stack into a single column instead of shrinking.
- Trust & compliance scored 100 out of 100
Unsubscribing takes exactly one click
The header includes List-Unsubscribe plus List-Unsubscribe-Post: One-Click, meeting what Gmail and Yahoo require for bulk senders.
- Copy scored 92 out of 100
All about the player, never about the brand
The copy never reaches for "we", keeping every line pointed at the player instead of Fender itself.
Hydro Flask