From: Everlane
Subject: Here’s Your 20% Off
Preview text: Time to shop at Everlane.
Scroll to read the whole email.
Full sizePublished
84/1004/5 Best of Email
Most of this lands
The big things are right, and a few of them are worth borrowing.
- Trust & compliance scored 100 out of 100
- Sender scored 99 out of 100
- Layout scored 97 out of 100
A welcome email for a new Everlane subscriber that skips the small talk and gets straight to the discount: subject and opening line both say "Here's 20% Off on Us," then it moves from offer to brand story to shoppable categories to support.
Published
84/1004/5 Best of Email
Most of this lands
The big things are right, and a few of them are worth borrowing.
- Trust & compliance scored 100 out of 100
- Sender scored 99 out of 100
- Layout scored 97 out of 100
A welcome email for a new Everlane subscriber that skips the small talk and gets straight to the discount: subject and opening line both say "Here's 20% Off on Us," then it moves from offer to brand story to shoppable categories to support.
Why it’s the Best of Email
- CTA scored 70 out of 100
No scrolling for the ask
The primary call to action is above the email fold, appearing in the first 10% of the email.
- Subject line scored 90 out of 100
Says 20%, means 20%
The subject line promises 20% off and the email delivers that same offer right away.
- Layout scored 97 out of 100
A scroll that fits the screen
At 156 words, this promotional email stays comfortably under the 300-word mark that reads easily on a phone.
- Images scored 97 out of 100
Every image has something to say
All images carry alt text, so the email holds up with images off or with a screen reader.
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