Best of EmailBest of Email

From: Figma

Subject: The Figma agent is ready to build with you

Preview text: Stay in your flow, scale your design system, and make designs more expressive.

Figma logo at top. Headline: "Your collaborator at every touchpoint." Text announces the Figma agent is now generally available with improved output and new capabilities. Button: "Build with the agent." Sections follow with images: "Stay in your flow" (generating states, annotating from meeting transcripts), "Make your designs more expressive" (adding motion, shaders), "Apply precise edits in bulk" (filling screens, auditing layouts), "Scale your design system" (attaching libraries, auditing), and "Create and share skills" (saving prompts as workflows), each with a "Learn more" link. An invite to an October 8 livestream with designers from Amplitude, Granola, and Linear follows, with a "Join live" button. A closing section promotes the Professional plan with more AI credits and unlimited files, with an "Explore plans" button. Footer has Figma's address and an unsubscribe link.

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Published

BGrade B. Strong.

85/1004/5 Best of Email

Feature copy that shows its work

A clear subject line, a button that names the real outcome, and feature lines specific enough to picture doing yourself.

  • Sender scored 100 out of 100
  • Trust & compliance scored 100 out of 100
  • Subject line scored 96 out of 100

Announcing general availability of the Figma agent to design teams already living in the canvas: the subject line states the news plainly, the button promises the real outcome instead of a vague "learn more," and each section backs that up with a specific task, from annotating designs with meeting notes to auditing a growing library. When you can name the exact task someone will do next, say that instead of how impressive it sounds.

Editor’s note

Why it’s the Best of Email

  1. Trust & compliance scored 100 out of 100

    Unsubscribing takes exactly one click

    The header includes List-Unsubscribe and List-Unsubscribe-Post: One-Click, meeting what Gmail and Yahoo require of bulk senders.

  2. Subject line scored 96 out of 100

    A subject line built for a phone screen

    "The Figma agent is ready to build with you" runs 42 characters, short enough to show in full on mobile and desktop inboxes alike.

  3. Images scored 96 out of 100

    Every image has something to say

    All images in the email carry alt text, so it holds up with images off or with a screen reader.

Grade breakdownHow this email scored across the 12 categories. Its 3 strongest are highlighted; hover a category for what it measures.Show
  • 96 out of 100
  • 94 out of 100
  • 100 out of 100
  • 93 out of 100
  • 89 out of 100
  • 35 out of 100
  • 75 out of 100
  • 96 out of 100
  • 76 out of 100
  • 89 out of 100
  • 100 out of 100
  • 61 out of 100

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