From: ELVTR
Subject: New cohort dropped. AI in Marketing.
Preview text: Tomas Vorel scaled Google Wallet to 80 markets. Starts November 18.
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Full sizePublished
92/1005/5 Best of Email
Easy to navigate
Great layout, paired with simple copy, and one offer make this email worth reading.
- Trust & compliance scored 100 out of 100
- Preview text scored 99 out of 100
- Sender scored 99 out of 100
Announcing a new AI marketing cohort, ELVTR leads with the instructor: Tomas Vorel of Google Labs, who "scaled Google Wallet to over 80 markets" and isn't "teaching AI in marketing as a concept." Curriculum bullets back that up with real tool names, Claude, n8n, Midjourney. Let the resume sell first, then make the curriculum feel buildable.
Published
92/1005/5 Best of Email
Easy to navigate
Great layout, paired with simple copy, and one offer make this email worth reading.
- Trust & compliance scored 100 out of 100
- Preview text scored 99 out of 100
- Sender scored 99 out of 100
Announcing a new AI marketing cohort, ELVTR leads with the instructor: Tomas Vorel of Google Labs, who "scaled Google Wallet to over 80 markets" and isn't "teaching AI in marketing as a concept." Curriculum bullets back that up with real tool names, Claude, n8n, Midjourney. Let the resume sell first, then make the curriculum feel buildable.
Why it’s the Best of Email
- Layout scored 98 out of 100
Easy to read in one phone scroll
At 235 words, this promotional email stays well under the 300-word comfort zone for reading on a phone.
- Images scored 97 out of 100
Pictures and text pull their own weight
Images make up about 45% of the email by area, leaving a healthy balance with live text.
- Subject line scored 96 out of 100
A subject line that arrives whole
At 36 characters, "New cohort dropped. AI in Marketing." fits in the inbox list on both phone and desktop without getting cut off.
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