From: Cotton On
Subject: Email exclusive: Extra $10 off cart
Preview text: + 25% off sitewide (!!)
Scroll to read the whole email.
Full sizePublished
90/1005/5 Best of Email
Inbox royalty
The kind of email people open on purpose. Here is what it does.
- Trust & compliance scored 100 out of 100
- Sender scored 99 out of 100
- Layout scored 97 out of 100
Cotton On wants engaged subscribers shopping fast, so it stacks two dated offers, 25% off sitewide and an extra $10 with code EXTRA10, each getting its own bold, high-contrast screen. The copy carries the personality: "Good things come to those who open their emails. Like an extra $10 off your cart. Seriously." Give every offer its own visual moment and let the copy wink instead of shout.
Published
90/1005/5 Best of Email
Inbox royalty
The kind of email people open on purpose. Here is what it does.
- Trust & compliance scored 100 out of 100
- Sender scored 99 out of 100
- Layout scored 97 out of 100
Cotton On wants engaged subscribers shopping fast, so it stacks two dated offers, 25% off sitewide and an extra $10 with code EXTRA10, each getting its own bold, high-contrast screen. The copy carries the personality: "Good things come to those who open their emails. Like an extra $10 off your cart. Seriously." Give every offer its own visual moment and let the copy wink instead of shout.
Why it’s the Best of Email
- Subject line scored 95 out of 100
A subject line built for mobile
At 36 characters, "Email exclusive: Extra $10 off cart" shows up whole on phone and desktop inboxes alike.
- Layout scored 97 out of 100
A quick read that still makes the case
At 262 words, this one stays well under the 300-word mark that reads easily on a phone.
- CTA scored 88 out of 100
The CTA shows up fast
The first "Shop all" button appears just 20% of the way down the email.
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