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From: LA28

Subject: 2 Years to Go to the 2028 Paralympic Games 🎉

Preview text: Get to know the sports coming to Los Angeles in 2028 and join the Movement!

LA28 logo and nav links at top. A teal poster reads "2 YEARS OUT" in orange type over a photo of a Paralympic sprinter leaping mid-stride, with "TO THE LA28 PARALYMPIC GAMES" below. Copy explains the Games arrive in LA in two years across 23 sports and 4,480 athletes, with a button "explore paralympic sports." Next, a wheelchair tennis player celebrates on clay under "LA28 PARALYMPIC TICKETS ON SALE IN 2027," button "get into the action." A volunteer in LA28 gear appears under "The Role of a Lifetime Starts Here," button "Apply today." A checkered merch section shows a hoodie, tank, tee and LA tee, each with "shop now." A final section lists Tickets, Volunteer, Hospitality and Careers links. Footer shows LA28 Olympic and Paralympic logos, address, and Privacy, Contact and Accessibility links.

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Published

BGrade B. Strong.

86/1004/5 Best of Email

A milestone that earns its poster

The big things are right, and nothing below is working against it.

  • Sender scored 100 out of 100
  • Trust & compliance scored 100 out of 100
  • Subject line scored 96 out of 100

Marking two years until the LA28 Paralympic Games, this newsletter leads with a poster-sized milestone before moving into tickets, volunteering and merch. The subject line states the countdown plainly, the hero image carries the emotion, and stats like "23 sports and 4,480 athletes" back up the excitement. Lesson: anchor a milestone email in one bold stat and image, then let everything else follow in order.

Editor’s note

Why it’s the Best of Email

  1. Subject line scored 96 out of 100

    A subject line built for a phone screen

    At 44 characters, "2 Years to Go to the 2028 Paralympic Games 🎉" arrives whole in the inbox list.

  2. Subject line scored 96 out of 100

    Leads with a number you can picture

    The countdown of 2 years gives readers something concrete to weigh before they open.

  3. Layout scored 96 out of 100

    A newsletter you can finish on an elevator

    At 315 words, it stays well under the 1000 word mark that reads comfortably on a phone.

  4. Images scored 85 out of 100

    Lets the photos of the athletes do the talking

    Images make up about 76% of the email by area, balanced against the live text.

  5. Trust & compliance scored 100 out of 100

    A backup plan if the layout breaks

    A "View in browser" link sits right at the top in case a client mangles the design.

Grade breakdownHow this email scored across the 12 categories. Its 3 strongest are highlighted; hover a category for what it measures.Show
  • 96 out of 100
  • 63 out of 100
  • 100 out of 100
  • 83 out of 100
  • 76 out of 100
  • 32 out of 100
  • 96 out of 100
  • 85 out of 100
  • 63 out of 100
  • 96 out of 100
  • 100 out of 100
  • 93 out of 100

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